Ask your territory a question by voice or text. Get an answer grounded in your own records, with the sources shown.
A public model does not have your data. SEDC does, because it is yours.
schedule Accepting the founding cohort through Q3 2026.
Who this is for
The company laptop is locked down. The CRM has a procurement gate.
The shiny tools live on servers you cannot reach. SEDC fits the one device you actually carry — your phone.
It reads your day before you start it.
Drafts your follow-ups. Captures what got said in the meeting. Remembers your customers the way a 20-year veteran rep does.
Built for the field trades.
Utility locating, GPR, surveying, drilling services, civil engineering equipment. Mobile-first. Employer-system-free. CRM-agnostic.
Grounded intelligence
A general model can write a tidy paragraph about Granite Construction. It cannot tell you what Sara said on your last call, which bid she is chasing this week, or who else at the account you already know. It does not have your data.
SEDC does, because the data is yours. You ask. It answers from your private vault, and it shows you the source records it pulled — each with a similarity score — so you can check its work.
Asked by voice
You asked
“What should I know before I call Granite Construction this week?”
SEDC answered
Sara Van Patten is your contact there. Your last note flags a paving schedule slipping. There is a fresh Caltrans signal on SR-4 Delta that fits her work, so lead with it. Eric Horn and Joseph McGowan are your other ways into the account.
Sources used · from your vault
Retrieved 3 of 210k+ records · score cosine similarity
Knowledge card · tap a source
Granite Construction
Memory
Recent note: paving schedule on the Delta job slipping. Wants a firmer lead time before she commits.
Live signal
Caltrans SR-4 Delta pavement moved to active bid. Found overnight in the DOT bid board.
Recommended opener
“Saw SR-4 Delta went active. If lead time is your worry on the Delta job, that one may give you room.”
Relationships
Actions
Representative of a rep's own vault
Try it · sample territory
This runs against a small sample territory of fictional contacts and signals, so you can see the shape of a grounded answer. Your own vault stays private — this demo never touches it.
You asked
SEDC answered
Sources used
Knowledge card
Memory
Live signal
Recommended opener
Relationships
Capability modules
By voice or text, ask anything about your accounts and SEDC answers from your private vault — your notes, your meetings, your contacts. Over 210,000 records of your own work. It shows the exact source records it used, each with a similarity score, so you can see why it answered the way it did.
Every source opens a knowledge card: that contact's memory, a fresh territory signal, a recommended opener, their relationship graph, and any open deals. Each related contact is tappable, so you drill from one record into the next. One-tap actions sit on the card — draft an email, send a spec, log a note, set a reminder.
While you sleep, SEDC scans public sources for your territory — SAM.gov federal contracts, state DOT bid boards, permits, industry news — and looks for what matters to your accounts. High-confidence signals land in your vault, attached to the contact they concern. By morning, the relevant ones are waiting on the right knowledge card.
Every input we ask you for — a forwarded email, a one-word answer, a tap on a card — has to pay back its own friction within a day. We measure it. We track it. We act on it. You should never feel like SEDC is mining you for some future payoff. The value lands now, or we should not have asked.
Architecture
SEDC is built in layers because tools should outlive the company that made them.
Layer 01 · Vault
The raw data is yours — your customers, conversations, and meeting history. The vault keeps it organized and portable while you carry SEDC, so it travels with you between jobs instead of dying in an employer's CRM. Stop carrying SEDC and the portability stops; the work you put in stays yours.
Layer 02 · Brain
Top-tier language models do the synthesis. We rent compute from a frontier lab. You rent SEDC. Nobody is locked in.
Layer 03 · Bolt
SEDC is the bolt. Plugging data into a new tool is the easy part — anyone can do that. The hard part is knowing how an outside rep actually works and shaping your information into what each new tool needs to be worth using. When the next AI surface shows up, SEDC speaks rep on your behalf and feeds it the right context. SMS, voice, and calendar are wired in — the channels you already use, nothing new to install.
Your vault
Yours
Owned by the rep, portable between jobs. Not a corporate CRM behind a procurement gate.
Device
Phone-first
Clearance
None needed
Pricing
$9.99 Vault today. $169 Pro coming soon. No A/B tests. No flash sales. The rate you start on is the rate you keep.
Vault
Available now$9.99 / month
Your private vault, kept organized and portable. Ask your territory a question by voice or text and get an answer from your own records, with the sources shown. Every à la carte report you buy lands here and stays yours.
First 30 days free. Cancel by SMS. No annual contract. No procurement form.
The founding cohort is open through Q3 2026. Your rate locks for as long as you stay.
Pro
Coming soon$169 / month
Everything in Vault, plus the full loop: unlimited pre-call briefs, post-meeting debriefs, overnight vault sweep, goal-aware coaching, the Friday wrap-up, calendar integration, and a voice agent that works your territory while you drive.
Not yet purchasable.
Founding-cohort reps on Vault will be invited first when Pro opens.
À la carte · opens a Vault
Not ready to subscribe? Buy a single report. Every à la carte purchase opens your $9.99 Vault and the result lands inside it, yours to keep. When Pro opens, these are part of the full loop.
Protocol 01
SEDC never asks for your employer's credentials. We never ask to install on a company laptop. We never need API keys to your company CRM, your company email, or your company anything.
You forward. You BCC. You paste. You tap. SEDC turns that into something useful.
Your employer's systems stay your employer's systems. Your vault is yours.
This is structural, not policy — built in from the architecture up.
Protocol 02
Every input we ask you for has to pay back its own friction within a day.
We measure it: friction asked against value delivered, in our audit log, per rep, every week. If the ratio breaks, we either fix it or shut the feature down.
If we ever ask more than we deliver, fire us.
Read the full pledge arrow_forwardFor the road warriors
Outside reps live on the road. The people who care about your day are usually only the people in your truck. We built SEDC because the AI productivity wave skipped you, and that was not right.
No streaks. No leaderboards. No badges. No fake celebrations.
You do not need to be gamified. You need to close a deal and get home.
Twelve regional awards a year. Nominated by peers and customers. Judged by humans. No corporate sponsorships. No astroturfing.
Nominate someoneFull disclosure
The polish budget went into the product. The product runs on your phone, in your truck, where pretty does not matter. Quiet and useful does.
When we have a hundred reps using SEDC daily and the rent is paid, we will hire a designer. Until then, function over form.
The suggestion box is right here.