Ask your territory a question by voice or text. Get an answer grounded in your own records, with the sources shown.
Everything you know about your accounts, finally outside your head — and yours to keep.
schedule Founding cohort open through Q3 2026. Testing with relationship-driven outside sales reps.
This is for you if you carry a small book — thirty or so accounts you know by name — and your deals are complex and long. It is not for you if you run volume plays or inside sales.
Who this is for
The company laptop is locked down. The CRM has a procurement gate.
The shiny tools live on servers you cannot reach. SEDC fits the one device you actually carry — your phone.
It reads your day before you start it.
Drafts your follow-ups. Captures what got said in the meeting. Remembers your customers the way a 20-year veteran rep does.
Built for relationship selling, not volume.
A small book of accounts. Long, complex deals where you already know the names and the budget cycles — we just make sure nothing slips. Common in capital equipment and technical field sales, but the fit is the motion, not the industry.
Grounded intelligence
Ask about Riverbend Builders and you get what Dana said on your last call, which bid she's chasing this week, and who else at the account you already know. Not a tidy summary — your actual history.
It answers from your private vault and shows you the source records it pulled, each with a similarity score, so you can check its work.
Asked by voice
You asked
“What should I know before I call Riverbend Builders this week?”
SEDC answered
Dana Whitfield is your contact there. Your last note flags a paving schedule slipping. There is a fresh State DOT signal on Route 12 that fits her work, so lead with it. Marcus Reed and Tom Hale are your other ways into the account.
Sources used · from your vault
Retrieved 3 of 210k+ records · score cosine similarity
Knowledge card · tap a source
Riverbend Builders
Memory
Recent note: paving schedule on the Route 12 job slipping. Wants a firmer lead time before she commits.
Live signal
State DOT Route 12 pavement moved to active bid. Found overnight in the DOT bid board.
Recommended opener
“Saw Route 12 went active. If lead time is your worry on the Route 12 job, that one may give you room.”
Relationships
Actions
Representative of a rep's own vault
Try it · sample territory
This runs against a small sample territory of fictional contacts and signals, so you can see the shape of a grounded answer. Your own vault stays private — this demo never touches it.
You asked
SEDC answered
Sources used
Knowledge card
Memory
Live signal
Recommended opener
Relationships
Capability modules
Your calls, texts, and meetings, captured into your private vault — no data entry. Give it access to your files and drive and it learns from those too. The more you use it, the sharper it gets.
We pull your records, show you the sources, and suggest the next move. When a budget cycle comes around, we remind you. When an account goes quiet, we flag it.
We turn your records into a roadmap and a report you can hold. Your month: who to touch, when, why. Your territory: the full picture, compiled from everything you've logged. No guessing. No spreadsheets.
You say yes; we handle it. Nothing goes out without your approval. CRM sync if you want it — optional, like everything here.
Architecture
SEDC is built in layers because tools should outlive the company that made them.
Layer 01 · Vault
The raw data is yours — your customers, conversations, and meeting history. The vault keeps it organized and portable while you carry SEDC, so it travels with you between jobs instead of dying in an employer's CRM. Stop carrying SEDC and the portability stops; the work you put in stays yours.
Layer 02 · Brain
Top-tier language models do the synthesis. We rent compute from a frontier lab. You rent SEDC. Nobody is locked in.
Layer 03 · Bolt
SEDC is the bolt. Plugging data into a new tool is the easy part — anyone can do that. The hard part is knowing how an outside rep actually works and shaping your information into what each new tool needs to be worth using. When the next AI surface shows up, SEDC speaks rep on your behalf and feeds it the right context. SMS, voice, and calendar are wired in — the channels you already use, nothing new to install.
Your vault
Yours
Owned by the rep, portable between jobs. Not a corporate CRM behind a procurement gate.
Device
Phone-first
Clearance
None needed
Pricing
Founding-cohort rate today, locked for life. No A/B tests. No flash sales. The rate you start on is the rate you keep.
Vault
Available now$9.99 / month
Your private vault, kept organized and portable. Ask your territory a question by voice or text and get an answer from your own records, with the sources shown.
Founding-cohort rate, locked for life. First 30 days free. Cancel by SMS. No annual contract. No procurement form.
The founding cohort is open through Q3 2026. Your rate locks for as long as you stay.
Pro
Coming soon$169 / month
Everything in Vault, plus the full loop: unlimited pre-call briefs, post-meeting debriefs, overnight vault sweep, goal-aware coaching, the Friday wrap-up, calendar integration, and a voice agent that works your territory while you drive.
Not yet purchasable.
Founding-cohort reps on Vault will be invited first when Pro opens.
What's yours is yours
The accounts you actually built a relationship with travel with you when you move — your history, your notes, what you learned. Company contacts you never really worked stay with the company. And in your next role, SEDC keeps the relationships you earned top of mind while you learn the new territory.
This is structural, not policy. SEDC keeps a record of your own working day — your calls, your meetings, your notes — and never touches your employer's systems.
Protocol 01
SEDC never asks for your employer's credentials. We never ask to install on a company laptop. We never need API keys to your company CRM, your company email, or your company anything.
You forward. You BCC. You paste. You tap. SEDC turns that into something useful.
Your employer's systems stay your employer's systems. Your vault is yours.
This is structural, not policy — built in from the architecture up.
Protocol 02
Every input we ask for has to earn its keep within a day.
We track it per rep, every week — friction asked against value returned. If the ratio breaks, we fix the feature or kill it.
If we ever ask more than we deliver, fire us.
Read the full pledge arrow_forwardFor the road warriors
Outside reps live on the road. The people who care about your day are usually only the people in your truck. We built Sales EDC because the AI productivity wave skipped you, and there was no tool built for the way you work.
No streaks. No leaderboards. No badges. No fake celebrations.
You do not need to be gamified. You need to close a deal and get home.
Twelve regional awards a year. Nominated by peers and customers. Judged by humans. No corporate sponsorships. No astroturfing.
Nominate someoneFull disclosure
The polish budget went into the product. The product runs on your phone, in your truck, where pretty does not matter. Quiet and useful does.
When we have a hundred reps using SEDC daily and the rent is paid, we will hire a designer. Until then, function over form.
The suggestion box is right here.
